Dillon Francis, a recent up-and-coming DJ, posts daily humorous statuses on Facebook that concern his every day life. Other DJs, including ATB, Pendulum and Flux Pavilion also post Facebook statuses that are directly addressed to the fans as questions or as a conversation starter.
Screen shots of Facebook statuses from ATB, Pendulum, Flux Pavilion
Most of the success developed by these DJs derive from their heavy use of social media websites to promote their music and tour dates. But the statuses also seem to try connecting with fans at a “personal level”, even though their statuses on Facebook and videos on Youtube are viewed by several thousands of people. Should fans buy into this “down to earth” vibe from DJs?
Despite being concerned with how “genuine” these statuses may be, the technique is genius for marketing purposes. Since most of the EDM fan base is young adults, the information is relatable to the fans that follow the sites.
By DJs adding a personal touch to their Facebook pages, they gain trust with the fans by appearing down-to-earth. This seems to keep fans interested in artists longer; fans feel as if the artist still appreciates his fans and has not “sold out” to the mainstream.
However, in contrast with other celebrities and their popular Facebook pages, most DJs actually respond to several of their fans’ statuses. Also, DJs post more statuses that seem appreciative of their fans, like reminding their fans how much they mean to them and how none of their success would have been accomplished without them.
Although appreciating fans seems almost like a cliche from musicians in general, it seems to be more prominent from DJs. These statuses represent DJs as still having a grasp on the values of being a musician. This is rarely seen from pop music icons, Beyonce, Britney Spears and others merely perform and have various publicists take care of their pop culture “empires”, no longer caring to establish a real connection with their fans (if there ever was one).
Listening to EDM still feels as if one’s part of a community, despite the recent proliferation of up-and-coming DJs and fans into the scene. Although the outreach from DJs still seems genuine, only time will tell if this will form into long-term appreciation.
As you decide, here is Flux Pavilion’s Got 2 Know: